Building movements for change

Hello! I’m Zoë. I build impactful campaigns, communications and movements for people and planet — and want to help you do that too.

I believe in…

The power of movements

Everyday people taking action can create real life change. But right now, most people feel disconnected from democracy and don’t believe their voice can make a difference. Unless we change this, we will never drive progress at scale.

The voice of young people

Too often, young people are bearing the brunt of inequalities — yet their energy, creativity and moral clarity is unrivalled. And whilst we’re sat in meetings, young people are on the streets at the forefront of trying new tactics to win. Through genuine collaboration, we all rise up.

Co-creation with communities

At the heart of the best campaigns are those with lived experience of an issue: their voices are critical and impossible to ignore. I can help you build strategies that build capacity in grassroots communities, represent and empower the people most impacted, and drive greater change.

Digital strategy for good

Our opponents are using digital strategy to sell products and ideologies, shift attitudes, and win political campaigns. Non-profits and charities must move faster, innovate more, and invest in digital if we are to compete.

Connecting culture with campaigns

To drive mass mobilisation and cultural shifts, we need to meet people where they’re at — tapping into popular culture in an authentic and impactful way. Whether through influencers, social, email, or brand partnerships, I can help your campaigns cut through.

Test and learn: evidence-based approaches to change

From A/B tests and data dashboards, to strategies that examine what it will truly take to win: I take a test-and-learn approach, creating clear objectives and KPIs, innovating new approaches and rigorously testing their success.

  • “Zoë is a brilliant strategist with the ability to see how to drive impact at scale. She led the development of our movement strategy at Bite Back, integrating large-scale programmes in schools and communities, with fresh digital content and social media to grow our digital supporter base. She would be an asset to any organisation, generous, committed and an absolute pleasure to work with.”

    James Toop, CEO at Bite Back

  • “Zoë is one of the smartest and most strategic campaigners I've worked with. From early in her days at Global Citizen, she wasn't just designing actions but driving campaign strategy, and asking how to most powerfully communicate to our audience and influence campaign targets; from the UK government on girls education to grassroots supporters and plastic waste.”

    Simon Moss, Co-Founder and COO at Global Citizen

  • “Zoë is an expert campaigner, a proven grassroots organizer and a master community-builder. During her time at Global Citizen Zoë spearheaded the development and expansion of a global digital campaign coalition, leading efforts to inspire, activate and engage more than 10 million global citizens around the world. I congratulate any organisation lucky enough to engage her.”

    Sarah Acer, CEO at Align Social Impact

Let’s drive change together

I’d love to chat. Fill out the form on the right or drop me an email zoe@zoekelland.com